RBO PrintLogistix Blog

 

By Michael Del Gigante

Why should anyone care about your product or service? Before you begin communicating with your audience, ask yourself that question. Too often, marketers focus on product/service features without addressing the core needs of their consumers.

Topics: REACH Magazine, Brand Management, branding, Print Design, Web Design, Q&A

Topics: REACH Magazine, Brand Management, branding, Print Design, Web Design, Q&A

 

By Andrew Cohen

Welcome to 2018. In today’s digital landscape, we see millions of pieces of content uploaded daily. With so many new features, it's enough to make your head spin. See how the content game is changing.

Topics: REACH Magazine, Content Marketing, User-First, Strategy, Targeting

 

By Brain Braudis 

Brain Braudis has heard the question asked a hundred different ways. As a leader, how can you make a difference?  If you want different, Braudis says you have to think different. It starts with your mindset.

Topics: REACH Magazine, Consensus, Team, High Impact Leadership, Strategy, Growth

 

By Greg Chambers  

My work in lead generation results in a special by-product. Pricing discussions. What I have found is that there is a framework and language that clients find helpful in working through price and pricing.

Following are three ideas that will help you navigate pricing conversations and price objections – items that sit on most of our daily to-do lists.

Topics: REACH Magazine, ROI, Pricing, Budget, Outcome, Negotiation

Why stories matter – your 6-step plan to increase sales with the right tale

By Henry DeVries 

A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to decide to work with you, tell the right story.

Topics: REACH Magazine, Character, Storytelling, Conflict, Resolution, Purpose

Amanda Setili has seen it a lot. Two sides, two opinions and no resolution in sight. She lives for these moments. Ask Setili and she'll tell you that while building a unifying consensus among your team is paramount to success, knowing how to get there is half of the battle – and the fun.

Topics: REACH Magazine, Leadership, Team, Building, Consensus, Resolution

We love sales. But we hate feeling “sold to.” Everybody does. Though, if you talk to any sales person, they’ll tell you they’re not like that. Alas, they usually are.

All of us are. We think we’re smooth and great at building relationships and win-wins. But when we ask your clients if they ever feel “sold to” by you, they say, yes. Here’s why:

Topics: Sales, REACH Magazine, Leadership

The Dream Team. Sure, it may sound like an overused sports cliché, but Michael F. Sciortino Sr. believes that putting together a dream team of prospective clients should sit at the heart of your sales and marketing efforts.

Topics: Promotional Sourcing, Promotional Products, Sales, REACH Magazine, Leadership

Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.

That’s why sales stories are so important. And that's why it’s time to start thinking of your sales presentation as a story, not just a mindless pitch.

Topics: Storytelling, Content Marketing, Sales