RBO PrintLogistix Blog

Building your brand one partnership at a time

Posted by Reach Magazine

 

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It takes a village. If you believe in that approach, you can build your brand. Just ask Amy Graver; she'll tell you that the foundation for brand development—on every level and in every facet—starts with the relationships you forge with your partners.

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Topics: REACH Magazine, Brand Management, branding, Print Design, Web Design, Q&A

Content: Why it's the game everyone is playing today

Posted by Reach Magazine

 

By Andrew Cohen

Welcome to 2018. In today’s digital landscape, we see millions of pieces of content uploaded daily. With so many new features, it's enough to make your head spin. See how the content game is changing.

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Topics: REACH Magazine, Content Marketing, User-First, Strategy, Targeting

How To Lead In The New Age Of Leadership

Posted by Reach Magazine

 

By Brain Braudis 

Brain Braudis has heard the question asked a hundred different ways. As a leader, how can you make a difference?  If you want different, Braudis says you have to think different. It starts with your mindset.

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Topics: REACH Magazine, Consensus, Team, High Impact Leadership, Strategy, Growth

The Art of Overcoming Price Objections

Posted by Reach Magazine

 

By Greg Chambers  

My work in lead generation results in a special by-product. Pricing discussions. What I have found is that there is a framework and language that clients find helpful in working through price and pricing.

Following are three ideas that will help you navigate pricing conversations and price objections – items that sit on most of our daily to-do lists.

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Topics: REACH Magazine, ROI, Pricing, Budget, Outcome, Negotiation

Why Stories Matter - Your 6-Step Plan To Increase Sales With The Right Tale

Posted by Reach Magazine

Why stories matter – your 6-step plan to increase sales with the right tale

By Henry DeVries 

A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to decide to work with you, tell the right story.

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Topics: REACH Magazine, Character, Storytelling, Conflict, Resolution, Purpose

Why Disagreement Can Be The Key To Building Consensus

Posted by Reach Magazine

Amanda Setili has seen it a lot. Two sides, two opinions and no resolution in sight. She lives for these moments. Ask Setili and she'll tell you that while building a unifying consensus among your team is paramount to success, knowing how to get there is half of the battle – and the fun.

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Topics: REACH Magazine, Leadership, Team, Building, Consensus, Resolution

Why Salespeople Suck at Listening

Posted by Reach Magazine

We love sales. But we hate feeling “sold to.” Everybody does. Though, if you talk to any sales person, they’ll tell you they’re not like that. Alas, they usually are.

All of us are. We think we’re smooth and great at building relationships and win-wins. But when we ask your clients if they ever feel “sold to” by you, they say, yes. Here’s why:

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Topics: Sales, REACH Magazine, Leadership

Who is your Dream 100?

Posted by Reach Magazine

The Dream Team. Sure, it may sound like an overused sports cliché, but Michael F. Sciortino Sr. believes that putting together a dream team of prospective clients should sit at the heart of your sales and marketing efforts.

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Topics: Promotional Sourcing, Promotional Products, Sales, REACH Magazine, Leadership

3 Newsroom Lessons to Improve Your Sales Story

Posted by Reach Magazine

Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no different. A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.

That’s why sales stories are so important. And that's why it’s time to start thinking of your sales presentation as a story, not just a mindless pitch.

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Topics: Storytelling, Content Marketing, Sales

The Art of Being Intimate – and Why it Matters Today

Posted by Reach Magazine

Q&A with Mayur Ramgir

Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a first name basis. But as it grows, it loses that personal touch. The company, more oftentimes than not, starts marketing its brand with one-too-many strategies. 

More and more brands today are taking note of the significant difference made when they make an effort to add another layer of value for their customers. But, Ramgir admits that achieving customer intimacy is easier said than done.

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Topics: Leadership, Customer Service, Personal Touch