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Your Guide to Large Format Substrates
Large format printing helps your marketing efforts reach potential customers. Here's how to pick the material that will best convey your brand's message.
Large format printing (sometimes called wide format) is a fantastic medium for creating unique visual solutions to promote your brand. Part of producing your visual piece is choosing the suitable substrate where we will apply your message. The substrate is the material we print on based on a variety of factors.
But which substrate should you pick?
Things to consider are where to display the graphic, how much you want to spend, the size needed, and the required durability. The correct substrate can elevate your piece while providing the quality you need. We've compiled a guide to some popular substrates and when to use them. Keep reading to see what substrate is the best option for your project.
When you think of large format printing, banners might be the first thing that comes to mind. This durable material comes in different weights and has multiple options for finishing the hems depending on how the product will be displayed. Banners of any size can be useful marketing tools for both indoors or outdoor use.
Printed vinyl has various uses, including decals, car wraps, wall scapes, short-term graphics, and storefront windows. The vinyl is available in glossy or matte and features an adhesive back to make sure your piece stays put. With various adhesion strengths, you can expect your marketing piece to last 1 to 9 years.
Paper is an affordable solution to creating posters, inserts for frames, and temporary signage. It is a substrate best used on indoor projects.
Foamcore and Ultraboard
These substrates feature a foam core sandwiched between either paper or polystyrene. This substrate is generally 3/16" thick which is lightweight but rigid and best for indoor use. Additionally, this product is effective for point-of-purchase displays, conventions, easel signs, and counter stands.
Lightweight foam PVC is more durable than foamcore. The thickness can range from 3mm-25mm and is available in both indoor and outdoor grades. PVC has a satin finish and can be heat bent. It has many uses, including point-of-purchase displays (POP), conventions, easel signs, and counter stands.
Very rigid and more durable than glass, acrylic is available in clear (plexiglass) or color options. White can be printed on a transparent substrate to produce a "pop" effect. Acrylic makes for a high-quality finished product to show off your brand.
Corrugated Plastic (Coroplast)
This economical material is usually 4mm in thickness and available in white or additional colors. The ribbed surface with flutes can attach to stakes to hold in place. Corrugated plastic is usually used for outdoor projects and can be scored to make pop-up displays.
Plywood is a popular choice for site signs typically used in commercial realty and construction. It's a white stock that can be single or double-sided for outdoor use.
Polystyrene is a white stock that varies in thickness from .030" to .060". Poly is an excellent choice for inserts, small counter or tabletop signs, name badges, and economical interior signage.
Magnets are a versatile tool for indoor or outdoor advertising. When used as a large format substrate, 24" is the most common size but can be customized to your project.
Our canvas substrate is a 15-mil polyester cotton blend. It's best to use canvas for projects that include photo reproduction, art reproduction, and wall decor. The canvas is gallery wrapped on pine stretcher bars with saw tooth hangers.
Banners, signage, wall graphics, and other large format solutions are essential to brand awareness and customer experience. Contact us to help you develop a unique strategy using large format print solutions to help your business grow.